And so, at last, mankind began the conquest and colonization of deep space. Almost at once there followed the discovery of hyperdrive through which the speed of light was first obtained and later greatly surpassed. By 2200 A.D., they had reached the other planets of our solar system. * Source from Dove’s Global Girls Body and Confidence Report, 2017.In the final decade of the 21st Century, men and women in rocket ships landed on the moon. We’ve already reached over 60 million young people across 139 countries and we’re committed to reaching 250 million by 2030.ĭove is committed to taking tangible action to change beauty and we invite all women to join us. Since the DSEP launch, hundreds of thousands of teachers, parents and youth leaders have engaged and delivered our Dove self-esteem and body confidence education. However, on average, 54% of girls globally do not have high body esteem and dissatisfaction has increased over time. We work with leading global experts in the area of body image to develop evidence-based tools. Attitudes are slowly changing and debates about beauty, body confidence and women’s self-esteem have become more vocal and global. The project delivers self-esteem education to young people through lessons in schools, workshops for youth groups, and online resources for parents, such as The Confidence Kits. The Dove Self-Esteem Project (DSEP) was launched in 2004 when our Campaign for Real Beauty was in its infancy. In a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove is on a mission to ensure that the next generation grows up enjoying a positive relationship with the way they look and to help them raise their self-esteem. We are helping young people build-self-esteem and positive body confidence. We portray women as they are in real life. In 2017, in celebration of Dove’s 60-year anniversary, we renewed our commitment to women globally by launching the Dove Real Beauty Pledge, consisting of 3 vows: Our commitment to redefining beauty remains the same and we will continue to use ad campaigns as an opportunity to redefine beauty, challenge stereotypes and celebrate what makes women unique. Together with generations of women, Dove has helped widen the definition of beauty. Since the beginning, we have been wholly committed to providing superior care to all women and to championing real women and real beauty in our advertising.Īs part of the 2004 Dove Campaign for Real Beauty, we featured images of real women in our advertising that represented a broader image of beauty. We care about how we make our products and what goes into them, about the impact we have on our planet and how we can strive for a better, more sustainable way of being. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards. We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about all women, female-identifying and non-binary people. We invite all women to experience beauty on their own terms by engaging them with products that deliver superior care. Beauty is not defined by shape, size or colour – it’s authentic. It is the #1 dermatologist recommended brand in the US, Canada and France and strongly endorsed by dermatologists across the world.įor over 17 years, Dove has been working to make beauty a source of confidence, not anxiety. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. The Dove difference, Real Beauty, a compelling social missionĭove started its life in 1957 in the US, with the revolutionary new beauty cleansing bar.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |